Craftsmen Industries would like to wish everyone a happy and safe Labor Day!!

Craftsmen Industries recently built a stage area, backdrop and custom cooking stations for the competitors in the Aetna Healthy Food Fight.  The first of 11 regional events will be held September 4th in Rockaway, NJ, to determine who advances to the finale.  The finale judge is Food Network’s Bobby Flay! The competition is sponsored by Aetna, a leading provider of health care benefits. Visit the website to register your recipe in the Healthy Food Fight challenge… who knows, you could be the ultimate winner and receive $10,000 in kitchen appliances!

Craftsmen Industries has one of the largest truck and trailer painting facilities in St. Louis and the Midwest,  including five commercial grade down-draft paint booths for custom painting. Our state-of-the art facility includes:

• Custom Airbrushing to Create Virtually Any Effect
• Vehicle and 3D Event Element Airbrushing
• Experienced Artist
• Creative & Exceptional Work
• Trailers, Vans, Buses, Cars, Boats
• On-site Wash Bays
• EPA Compliant
• 45-ft and 65-ft Paint Booths
• 12,000 sq.ft. Paint Facility
• 3D Elements, Props, Fiberglass

When CARCHEX, the Maryland based extended auto warranty service provider, was looking to extend its successful Internet-based business to incorporate a retail presence for the company, one thing was certain. They were looking for a way to stand out and grab traffic with a unique, engaging mall experience. That’s when they contacted Brandstand. As the official manufacturer of the Brandstand, Craftsmen Industries was eager to build the unit to suit their objectives.

“We were looking for a an exciting way to activate our new endorsement deal with Dale Earnhardt Jr.,” said company CEO Jason Goldsmith. “While any mall kiosk would have given us a simple cookie-cutter presence, our Brandstand is unique and allows us to differentiate from other vendors in the retail environment.”

Using Brandstand’s powerful multimedia system, CARCHEX is able to create and reinforce brand awareness with audio and video messaging. In addition, the Brandstand is equipped with data collection kiosks which walk prospects through the auto warranty selection and purchase process.

“With Brandstand, we can now have a retail footprint that allows us to show our brand, showcase our services, and execute a sale exactly the way we want — all while respecting the mall’s appearance guidelines,” Goldsmith added.

“Brandstand’s folks made the process very easy,” said CARCHEX Vice President of Product Development Joe Campanella. “The ability for our staff to setup and shut down quickly — in just a matter of minutes — is a huge advantage.”

In addition to its new retail presence at shopping malls, CARCHEX plans to use Brandstand units as part of its mobile marketing plans at events throughout the country.

Barwa ADRL race team decided to change the graphics on a new Camaro, representing Barwa. These graphics needed to match a previous car, which was painted. The challenge was not only to match the paint with ink, but to pull it off in time for the weekend race. 

By combining digital print on 3M 180Cv3 with 8518 laminate and metallic vinyl, Craftsmen Industries was able to match the paint. The graphics were designed, printed and installed in only three days.

Craftsmen Industries printed and applied graphics at St. Louis Cardinals’ Busch Stadium last week, in the Champions Concourse. The Cardinals logo was applied directly to the concrete wall, using 3M’s concrete graphic material. The concourse also received other graphic applications.

Craftsmen Industries was recently named the official builder of the Brandstand™ units. Brandstands offer portability, branding and data capturability for all events- indoor and outdoor. We thought an informational video would assist with demonstrating the unit.  Click here to view the video.

Vivid Marketing kicked off the summer with a sampling display for their client, Dole’s, two new fruit juices: Dole Sensation Watermelon and Dole Sensation Lemon-Lime. On May 29th (National Sampling Day), ten sampling cities were set up across the US- from Los Angeles to New York City, with as many as ten locations within each area.

Craftsmen Industries teamed with Vivid to custom-fabricate 100 sampling kiosks, complete with header banners and full graphics.

The tour distributed over 500,000 samples over the holiday weekend!

Craftsmen Industries recently printed and applied graphics to Sieveking’s service truck, after their tanker received the same graphics earlier this year.  The graphics were designed by Craftsmen’s in-house designer and applied by certified installers.

Craftsmen Industries revamped the Lane Furniture trailer for another year of touring the Lane’s Home Entertainment Tour throughout 2010.  The event agency, Vivid Marketing is located in Smyrna, GA and teamed with Craftsmen to provide the design and execution of the tour. 

Craftsmen’s customizations include the following:
• Print and Install New Full Coverage Graphics
• Update the Interior Rooms to Include:
    o Ultimate Family Room: Custom Paint
    o Home Theater Room: Print and Install New Graphics, Fabricate Bar Top, Fabricate Custom-Shaped Backlit Signage of Samsung Logo, Mount Various Monitors
• Print (2) 10’ x 20’ Tent Tops
• Fabricate (1) Custom Prize Wheel

The Lane unique interactive mobile showroom allows visitors to create a variety of stylish and affordable home entertainment furniture solutions specific to their needs. Visitors can also enter for a chance to win up to $2,000 in home entertainment furniture and other valuable prizes!