Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, today launched America’s Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation’s finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China. Whether it’s an energetic video or audio recording, heartfelt letter or inspiring photo, America’s Cheer™ invites the entire country to express their support for Team USA™ through the act of cheering. 
Cheers can also be recorded by visiting the America’s Cheer™ mobile tour which debuted today in New York City. From there, America’s Cheer™ will visit 19 cities and 26 events, and travel 27,000 miles before its final stop in Detroit, Mich., on Aug. 24, 2008, a date that coincides with the Closing Ceremony of the 2008 Olympic Games.
The launch of America’s Cheer™ also coincides with the introduction of U.S. Olympic Team Banking, the nation’s first bundled set of U.S. Olympic Team-themed banking products that directly support Team USA™. U.S. Olympic Team Banking includes Check Cards, checks and credit cards that enable customers to support America’s Olympic athletes and hopefuls with every purchase, while earning special rewards.
In addition to having an opportunity to meet a U.S. Olympian, visitors to the America’s Cheer™ mobile experience can participate in a variety of Olympic-themed activities, including:
- Cheer Capture Room: Visitors can see the many forms that cheers can take, and record a cheer of their own which will be shared with America’s Olympic athletes.
- Athlete Connection Kiosk: Visitors have the opportunity to determine which Bank of America Hometown Hopeful® they most resemble.
- The Wall of Cheer: Visitors can write words of encouragement to America’s Olympic athletes on a giant postcard that will be displayed in the Bank of America Hometown Hopefuls® Family Center in Beijing, China.
- Cheer It Forward Kiosk: Visitors can make a simulated purchase for the Bank of America Hometown Hopeful® of their choice using a U.S. Olympic Team Credit or Check Card, earning points redeemable for Bank of America U.S. Olympic Team prizes.
- Thrill of the Game: Visitors of all ages can play a virtual reality Nintendo Wii® game, “Mario & Sonic at the Olympic Games,” while friends and family cheer them on.